The decisions start early. Selecting the perfect lot. Choosing the perfect plan. When building a quality home, a homeowner will make countless choices in order to add personality, comfort and value. From the carpeting, tile, and cabinets, to the windows, doors and plumbing fixtures, these choices are what make a house a home. But, there's one more choice that must be made, and it sometimes doesn't get as much attention as it should - and, that's the selection of high efficiency heating and air conditioning equipment. In fact, as far as the comfort of their home is concerned, it's the single most important decision homeowners can make. And, you can help them make it. You can provide them with options that will enhance the value and comfort of their new home.

In fact, by offering homeowners a Trane upgrade option, you're giving them three significant benefits. First, a significant monthly savings on their utility bills. Second, better comfort and cleaner air. And, third, worry-free ownership for years to come with the purchase of a Trane extended warranty. Yes, these comfort system upgrades do cost more, but since they can be rolled into the homebuyer's mortgage, there's no better - and more affordable - time to make these options available.

Through Trane's Builder Upgrade Program, you'll have an educated and customer-focused Trane dealer available to provide your customers with the information they need to make a decision about their high efficiency home comfort system. Your Trane dealer will be an extension of your own staff and will have the same goals you have - building a comfortable home with efficient products in order to reach the ultimate goal - happier, more satisfied customers.

It's good for business, too. Not only does the Trane Builder Upgrade Program strengthen your relationship with your existing customers, it helps extend your reputation as a quality builder. And, you can take that to the bank.

When you offer the choice of a Trane high efficiency heating and air conditioning system to your customers, you've taken an important step in ensuring them years of worry-free comfort in their new home. And, here's why:

1.	High-end products are more energy efficient, so utility bills may be significantly reduced.
2.	With high-end products you can have the added benefit of variable-speed technology which offers the benefits of better humidity control, continuous comfort and the quietest operation possible.
3.	10-year parts and labor extended warranties may be purchased as an option adding even more peace of mind.
4.	With high efficiency products, a homeowner can take advantage of Trane's programmable thermostats for the ultimate in home comfort.
5.	A high efficiency heating and air conditioning system adds value to a home if a homeowner decides to sell.

When a high efficiency Trane system is installed in one of your homes, you'll know you made the right decision. Because not only are our quality products made to last, they look that way, too. From the durable WeatherGuard™ top and full-side louvered panels of our outdoor units, to our sleekly compact convertible indoor units, a Trane high efficiency home comfort system is an attractive addition to any home. That's right, Trane products have great curb appeal.

It takes more to build a home than bricks and mortar. It also takes trust. The relationship between a builder and a homeowner is a collaborative effort based on mutual respect. When you educate homeowners on the benefits of selecting a high efficiency home comfort system, you have their best interests in mind. You know that for many years to come, they can rest easy because their comfort is handled by Trane.